Radical Runways

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by Vésma Kontere McQuillan
November 11, 2022
PROJECT DETAILS
Radical Runways is a Vésma Kontere McQuillan article for FRAME The Next Space, Issue 149, November 2022–January 2023.
Key message
The article highlights the strategies used by the three fashion industry players who have been be leading the experimental fashion-show game in 2022.
Outcome
Three methodologies are listed in the article: spectacle staging, social stimulations, and sociopolitical criticism.
Merging into the spatial design, the final dress became a stream and a flag, desperately and bravely winding long behind a disappearing human being. While the set of Balenciaga Winter 2022 originally commented on climate, it now reads like a prediction of the terrifying possibility of nuclear war. (McQuillan, 2022)

Balenciaga Winter 2022. Designed by Sub, image by Thyago Sainte. Read the entire article "A show of solidarity with Ukraine, Balenciaga's latest set harnessed the power of physical space"  on Frame.

Radical Runways

In order to celebrate Frame's 25th anniversary, three shows by Balenciaga, Prada, and Saint Laurent were shortlisted for a printed issue. These three shows represent the most garde approaches to producing fashion shows in 2022. Available on Frame website.

Fashion Shows 2022 Archive

Vésma Kontere McQuillan has concentrated on  fashion show architecture for FRAME since January 2022. Through cooperation, FRAME has developed into an online repository of 48 articles about notable fashion shows. By using the author's name, the reader can find them under SHOWS.

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Prada AW 2022. Designed by AMO. Photo Courtesy of Prada. Read the entire article "Will Prada be first to perfect the Metaverse-meets-real-life fashion shows?" on Frame.

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