Other than the clothes, the main focus of the game is activism. From the aesthetics point of view, the digital world is built of concrete covered with graffiti. The graffiti forms different words, sentences, and messages concerning the activism theme. The game includes a quiz of activism-themed multiple-choice questions that must be answered in order to progress to the next level. The reward for making it through all three levels will be a discount coupon that can be used at the Holzweiler's store or an online shop.