Upcycled by Miu Miu in Collaboration with Levis®

REPORTAGE
Collages by Jocelyne Rashidi/ Words Miu Miu Press Office
May 14, 2021
PROJECT DETAILS
A selection of classic denim pieces is re-fashioned by Miu Miu, seen through the brand’s maverick and determinedly playful eye and worn by Miu Miu muses, the actor Emma Corrin and models Lila Moss and Georgia Palmer, all portrayed by Johnny Dufort.
KEY MESSAGE
Upcycled by Miu Miu continues to pursue a sustainable ideology, now giving new life to pre-loved denim in collaboration with Levi’s®.
OUTCOME
Upcycled by Miu Miu in collaboration with Levi’s® will be unveiled in London Selfridges and Shanghai IAPM in mid-May. Afterward, the collection will also be available online at miumiu.com, 18 select Miu Miu stores worldwide, and Dover Street Market Los Angeles.
Inspired and inspiring - no two pieces in this collection are the same. Re-imagined through the Miu Miu lens, the lives of garments worn and loved in the past are extended, refreshed - renewed.

MADE IN USA men's 501® jeans and Trucker Jackets from the 1980s and 1990s

A celebration of iconic garments, this project includes vintage MADE IN USA men's 501® jeans and Trucker Jackets from the 1980s and 1990s. Born out of American workwear and, from the mid-1950s onwards, a symbol of youthful rebellion, these iconic pieces have been customised and personalised by Miu Miu, in a play between masculinity and femininity, and aimed squarely at an equally free-spirited Miu Miu woman. The vintage denim is hand-embellished with instantly recognisable Miu Miu crystal, pearl, floral and all-over diamanté embroideries, puffed sleeves and bold leather patches featuring Art Deco-inspired intarsia motifs. Jeans are cut off to the thigh or finished with ivory silk duchesse turn-ups while the Trucker Jackets are adorned with oversized white lace collars.

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Levi’s® backpatch and a Miu Miu carrier bag

The iconic Levi’s® backpatch is re-invented in Miu Miu pink and carries the brand’s logo alongside. The finishing touch is a specially commissioned Miu Miu carrier bag stamped with the Levi’s® logo in return.

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Images Courtesy of Miu Miu

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