Playing Tennis in The Palace of Tokyo Pool, Lacoste SS22
REPORTAGE
Vésma Kontere McQuillan
October 25, 2021
PROJECT DETAILS
The show of Lacoste SS2022 collection by Louise Trotter, in the Palais de Tokyo pool.
KEY MESSAGE
The collection re-examines the heritage of the company, founded in 1933 by tennis players René Lacoste and André Gillier, in the contemporary urban context.
OUTCOME
The widely known traditional tennis look has changed for Generation Z, adapting for the target group more popular sports, such as skateboarding and street basketball.
The show starts with two skate-borders in an urban environment. Graffiti-covered background uncovers as the place only after the first model walks down the stairs: the show takes place in the Palais de Tokyo pool in Paris. (We know The Palace of Tokyo as a favorite site of Rick Owens's performances.) The techno music emphasizes the vibe - the collection breaks the last cliches around tennis as the game for the upper class. It targets the young urban kids for whom sportswear is a natural part of the street look. The collection shows that modern streetwear is not only disrupting the fashion system, but dominates it in a cool, laid-back way.
